effect of marketplace factors on private label penetration in grocery products

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by
Marketing Science Institute , Cambridge, Mass
Grocery trade -- United States, Brand choice, Groceries -- Mark
StatementRaj Sethuraman
SeriesReport -- no. 92-128, Report (Marketing Science Institute) -- no. 92-128
The Physical Object
Pagination30 p. :
ID Numbers
Open LibraryOL14706897M

This paper identifies the marketplace factors that influence private label penetration in grocery products through a comprehensive, cross-category analysis. The premise is that those variables which account for a significant portion of the variation in private label shares across product categories are likely to influence private label penetration.

Get this from a library. The effect of marketplace factors on private label penetration in grocery products. [Rajagopalan Sethuraman; Marketing Science Institute.].

The effect of marketplace factors on private label penetration in grocery products / Raj Sethuraman. HD S Truck selling: simultaneous selling and delivery in wholesale food distribution / Lars J.

Sandberg. Sethuraman, Raj (), “The Effect of Marketplace Factors on Private Label Penetration in Grocery Products,” Marketing Science Institute Report No.

Google Scholar Singh, Vishal, Hansen, Karsten, and Blattberg, Robert (), “Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter,” Marketing Science, 25 (5), – Cited by: R.

Sethuraman, “The Effect of Marketplace Factors on Private Label Penetration in Grocery Products” (Cambridge, Massachusetts: Marketing Science Institute, Report No. 92–, ). “Private Label’s Shortcomings,” Food and Beverage Marketing, 25 December Economic impact of the development of private labels Market share of private labels and factors that favour the We have shown that PL penetration varies across products as well as across retailers.

Several researchers have tried to explain why this is the case. Raju, Sethuraman and Dhar () showed that. A top priority among retailers is enhancing the consumer’s shopping experience.

With the number of private label products increasing at the same time retailers have shed slower moving products. A new study published in the Journal of International Marketing examines the retail distribution structures, types of retailers and logistics that lead to private label brand (PLB) success, and says private labels may threaten the existence of major brands in developing countries.

“It is essential for major brands to understand why store brands have become important players in some countries. Martos-Partal Innovation and the market share of private labels The tests of the proposed hypotheses categorise low and very high private-label shares, using the quartile in both cases.

A major focus of the day was the level of choice and innovation in the grocery market, stimulated Defining markets where branded and private label products are present Nicole Kar, Linklaters PANEL DISCUSSION demographic factors, private label penetration, File Size: KB. Sales of private label brands (PLBs), also called “store brands,” have been growing rapidly in recent years.

Sales of PLBs in grocery outlets now exceed $48 billion; they form over 15% of supermarket sales and over 44% of grocery shoppers regularly buy PLBs HochSethuraman As a group, PLB labels have higher unit market share than the top national brands in 77 out of Cited by: (). The Effect of Marketplace Factors on Private Label Penetration ().

The Effects of Entry Regulation on Oligopolistic Interaction: The Uruguayan Banking Sector. The Food Retailing Industry. The Introduction and Performance of Store Brands.

Effects of the Private-Label Invasion in Food Industries When the share of private-label processed foods and beverages increases, brand-name firms’ prices tend to rise and their promotional activities fall contrary to widely held beliefs about this industry.

We use recent grocery scanner data to examine the effects of private-labelFile Size: 59KB. The effect of marketplace factors on private label penetration in grocery products.

Details effect of marketplace factors on private label penetration in grocery products FB2

Working Papers, Marketing Science Institute, Report No.1–29 () by: The Effects of Private Label Brand Strategies on Consumer Perception (pages ) Nidhi T andon, Jayender V erma The increasingly globalized economy has many effects on consumer everyday lives. Sales of private label brands are growing as the consumer market has gone experiential.

Private labels transform the product-first 4Ps of marketing into. research study, private labels in the supermarket environment are explored.

The study toat consider the factors that motivate firms to release private label products and find out how the private label reflects on the branding concept.

The research also discusses how the consumer perceives private label in ICA product lines. Limitation.

Description effect of marketplace factors on private label penetration in grocery products FB2

Private label growth has been driven both by the expansion of large grocery retailers and the trend towards more sophisticated lines that command higher prices and margins.

Indeed, the emphasis is shifting from aggressive promotion and discounting of private labels to providing better quality and a. • Identifying the factors that have contributed to the success of the private label business within the Canadian grocery retail sector in the food and beverage categories • Examining the strategies employed by PLBs in the grocery retail sector in Canada.

This will also include the influence of European and US private label Size: 1MB. Abstract Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and Engineering Authors: Thu Ha, Nguyen & Ayda Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private Label Food Products Keywords: Private Label Brand, consumer attitudes, intention, perceptions, ICA BasicFile Size: 2MB.

Over there, private label accounts for percent of retail food sales -- almost 7 percentage points better market penetration than in the U.S.

If private label brand penetration reached that level in the U.S., sales would increase by 39 percent to $ billion. The Aldi effect: how one discount supermarket transformed the way Britain shops Most of these products are private labels that are made specifically for the company, even if.

driven products, private brands have increasingly penetrated the market during the past decade. According to ACNielsen (), private brands represent 15 % of the market share in grocery retailing across 36 countries, with their growth rates being slightly higher than those of manufacturer brands.

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choose the private label in a category, other than justified by the lower cost. Namely, consumers transfer their perception of private labels’ level of performance across categories. Each individual has its own degree of performance transference towards private labels creating specific behaviors which has not been studied under that theory Author: Sophie Winter Theron.

It sells grocery staples right out of crates and boxes with emphasis on low-priced, private-label brands. Aldi stores are typically about one-third the size of the traditional supermarket. By controlling expenses, Aldi enables its customers to save 30 to 50 percent compared to Kroger customers.

The effect of marketplace factors on private label penetration in grocery products, Marketing Science Institute, Working Paper, pp. 92– Google Scholar Sethuraman and Cole, Cited by: 6.

Abstract. The large penetration of store brands has been accelerated by a substantial increase of their availability across various categories. Although store brands have generated tremendous interest in the literature, little work has been done on umbrella branding strategies for store by:   Apparel retailers have been advancing a private-label strategy for years.

While Amazon has been delivering private-label products in other categories — such as the Amazon Basics line for hard goods focused on lower-cost electronics and office supplies — its move into apparel signals a bold expansion of this strategy.

The Effect of Marketplace Factors on Private Label Penetration in Grocery Products Jan 1, Raj Sethuraman,Identifies 12 marketplace factors as potential determinants of private label success and subjects them to cross-category analysis.

Reports A Schema Unification Model of Brand Extensions Jan 1, Sheri Bridges, More importantly, it's about control of the customer and who has leverage in the channel.

Market share is improved by greater appeal to customers who are more price-sensitive, and using price as a marketing tool. Private labeling helps distributors improve their margins because of several key factors: Better margins on private-label products.

PRIVATE LABEL & NATIONAL BRANDS: DIALING IN ON CORE SHOPPERS TIMES & TRENDS 3 Value: Consumers spend $ billion on packaged goods each year.

At $ billion in annual sales, private label products play a vital role for the industry, giving retailers an avenue to differentiate themselves in a highly competitiveFile Size: KB.bought private-label brands increased from 77% to 83% (Responsive Database Services Inc.).

Of consumers surveyed, 76% agreed that store brands were "brands just like national brands." Of consumers who had bought pre-mium private label items, 90% rated the prod-ucts equal to or better than national brands and planned to buy private-label products in.Private Labels at the Service of Retailers' Image and Competitive Positioning: The Case of Tesco: /ch Since their introduction decades ago by retail companies, private labels have passed through several stages of market penetration and customer acceptance.

ForCited by: 1.